Standard Life: Global Operations
Intro: What do you know about SL ?
Standard Life Investments was originally launched in 1998 as an investment management company. With Headquartered in Edinburgh, Standard Life Investments maintain a presence in a number of locations around the world including Boston, Hong Kong, Paris, London, Beijing, Montreal, Sydney and Dublin. It manages circa £269 billion on behalf of clients worldwide. Investment capabilities span equities, bonds, real estate, private equity, multi-asset solutions, and absolute return strategies.
In recent years it has widened its geographical coverage and growth with a strategic alliance with Sumitomo Mitsui Trust Bank Limited, one of the largest trust banks in Japan.
Since 2011, Standard Life Investments has successfully embedded its new brand positioning and visual identity. This included the launch of the ‘Potential Delivered’ concept. The company widened its brand awareness worldwide with the launch of its flagship GARS fund in the US through the John Hancock partnership. What’s really amazing is that, already GARS is one of the fastest- growing funds for the John Hancock organisation. Following this success, Standard Life Investments has further worked with John Hancock to launch a new fund; the John Hancock Global Conservative Absolute Return.
Standard Life investors rank among some of the world’s most sophisticated and high-profile institutions. They include corporate pension plans, banks, mutual funds, insurance companies, charities, sovereign wealth funds and government authorities.
The values and Philopshy that Standard Life Investments adhere to is really inspiring if I’m honest. Along side this, they operate using a disciplined risk management and shared commitment to a culture of investment excellence.
Standard Life Investments, core belief is that experienced investment professionals can consistently add value to client portfolios by exploiting market ine ciencies and deploying a robust and repeatable investment process that is highly disciplined, research-intensive and risk informed. The company practice a distinctive investment philosophy called Focus on Change. Its application helps to analyse the key factors driving the market price of an investment and to identify the drivers that the wider market may not be pricing in. The Focus on Change philosophy recognises that different factors drive markets at different times in the investment cycle.
What’s really interesting is that the philosophy is not inherently growth or value biased nor momentum driven. This means that you have an opportunity to outperform throughout the cycle. Your aim is to anticipate what is changing and to exploit this before the market view comes into alignment with ours.
The statement made from Keith Skeoch, the chief executaive officer only emphasises how effective this philoopsohy is. Back in 2014 he stated that
“Our proven Focus on Change philosophy and our talented team have delivered performance in one of the most volatile ten-year periods known in financial markets.”
This has helped the company Sustain a record of strong and profitable growth in constantly evolving markets, driving investment performance, Diversify and expand investment capability through innovation & Increasse channel diversity. It’s astonishing
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